Fabrizio Benedetti, MD is Professor of Neurophysiology and Human Physiology at the University of Turin Medical School, Turin, Italy, and Director of Medicine & Physiology of Hypoxia at Plateau Rosà, Switzerland. He has been nominated member of The Academy of Europe and of the European Dana Alliance for the Brain as well as member of the Council of Scientists of the Human Frontiers Science Program Organization. He is author of the book Placebo Effects (Oxford University Press, 3nd Edition, 2020), which received the Medical Book Award of the British Medical Association, and The Patient’s Brain (Oxford University Press 2010). He received the Seymour Solomon Award of the American Headache Society in 2012, the Herlitzka Prize for Physiology in 2012, the William S Kroger Award of the American Society of Clinical Hypnosis in 2015, the EFIC-IBSA Award in 2015, the ARNO Award from the Neurological Research Association in 2018.